DeMassageWinkel.com is ZenGrowth!
Koen explains below why we changed our name...
In fact, we were already selling almost exclusively ZenGrowth
About 3 years ago we launched our own brand ZenGrowth at DeMassageWinkel.com. We developed this out of dissatisfaction with the price/quality ratio that we could purchase from our suppliers.
Over the years, that brand has grown significantly and now represents more than 80% of our turnover.
This made us think: are we still the massage shop? Aren't we just much more ZenGrowth?
No more confusion with other web shops!
Demassagespecialist, massagewebshop, demassageshop, massagetafelshop, uwmassagetafel, massagetafel-wellness. Just a few other names of webshops that looked a lot like DeMassageWinkel.com.
Over the years, there have been more and more variations of our name, which can make it difficult for you as a customer to see the difference.
We want to put an end to this by fully standing for our own brand! With ZenGrowth there is no more confusion whether you order from us or not. This, because no one can copy our own brand!
A better shopping experience and brand perception
I (Koen) got the idea from the name DeMassageWinkel.com that we were just a simple box pusher. We bought some stuff from party A and sold it to party B.
I (Koen) felt that we were not able to adequately convey what we wanted to mean for the massage industry.
We want to be much more than just an address where you can buy some massage supplies. We want to strengthen your healing hands with the right massage supplies, to contribute to a relaxed society!
With our new name ZenGrowth we can build a beautiful brand much more, and help to further professionalize the massage industry!
International expansion
You may have noticed that we have recently also become active in France and Germany. Previously, we wanted to open a 'local shop' in each country. However, we would have to start over in each country with building a name, and you build brand awareness per country with the local shop name.
With ZenGrowth we can keep one name for all countries, so that a German can easily recommend us to a Frenchman.
Frequently Asked Questions
What happens to Verana?
Verana's massage oil will continue to be available as a separate daughter brand on the new ZenGrowth site. At the same time, we want to invest heavily in the coming period in developing better ZenGrowth massage oil with a sharper price / quality ratio than the massage oil we currently offer. So you can still order your favorite Verana oil from us and you can also look forward to new, better products.
What else will change?
Actually nothing at all. Our website has been renewed, but our team remains the same. Furthermore, Koen remains the sole shareholder of the company and we continue to offer the same products and provide the best service.
